This decade is marking unprecedented change in accounting and corporate governance. Geographic borders are breaking down as convergence takes hold and best practice moves from one country to another. Genesis Oil as financial energy trading company gives direct access to the agency's research on the key accounting and corporate governance issues around the world.
Genesis Oil as financial energy trading company provides public and private ratings on companies and their debt instruments, including — bank loans, senior and subordinated debt, commercial paper and preferred stock.
The group's analytical methodology addresses the legal, regulatory and market environments in over 100 countries in which company Ratings operates, with particular emphasis on debt structure. Corporate group analysts continually expand and deepen their research, combining industry expertise with the finest analytical tools to offer well-informed and timely judgments. Analysts are readily available and responsive to investors and oil clients. Through our structure, our people and our process, the Corporate group provides broad coverage and exceptional service.
Like many groups within Genesis Oil , the Corporate group places great importance on interaction with its colleagues around the world and other areas of the firm, such as the Sovereign and Structured Finance and Energy Trading groups. This collaboration ensures a more comprehensive assessment of an entity's strategic initiatives, competitive position, financial performance and the overall dynamics of the industry in which it operates.
Genesis Oil focuses on analysis of various financial transactions and Energy Trading in parts of Europe, Latin America, the Middle East, Africa, Asia, Australia and Canada. Areas of coverage include: Energy Trading, Collateralized Debt Obligations, Emerging Markets, Asset Backed Securities, Commercial Mortgage Backed Securities, Residential Mortgage Backed Securities, Asset Backed Commercial Paper, and Performance Analytics.
We enjoy long and vast partnerships and Joint Venture Agreements with various world leading Oil Suppliers and Refiners both domestic and international. We enjoy influential relationships with many local and international agencies.
Challenges:
In the continued process of supplying the world clients with the Oil energy required, the challenge always exists on how to meet customer requirements while keeping Suppliers committed with terms and conditions. We are glad to say that we find it rather motivating and stimulus. It allows us to the play a major role in meeting customer demands
Planning:
We survey customer satisfaction periodically and implement improvement actions using the best in class tools and techniques. We further analyze market prices and work around providing highly competitive prices to clients work with us.
Communications:
No one can deny the communication role in successful business. We strongly believe professional and effective communications is the key of success. Hence, we are committed to communicate effectively with our clients and rest assured different language is not a barrier to us. Our representatives around the glob speak different languages to ease communications.
Commitment to Success:
On annual basis we assess our yearly accomplishments and share our success stories our worldwide partners. Year-end Accountability Reports are reviewed very thoroughly by all Board of Directors. We set our Operating Plans based on challenges ahead of us and available resources. Furthermore, our five-year Operating Plan is reviewed annually to ensure consistency and efficiency. Our Board of Directors meets quarterly to review accomplishments and achievements.
Operation:
Marketing: Marketing is fundamental to any businesses growth. We have with us experienced and competent manpower for marketing of products and services both domestic and internationally. To support this we know the right people at the right place in the companies and market. Our planning, research & development backs our marketing strategy in an efficient way to meet and overcome new challenges in this competitive marketing world. Genesis Oil has earned the name and fame for its marketing capabilities for trading & contracting and import & export of merchandise and services.
Our significant factors of marketing are the finding of new clients and the retention and expansion of relationships with existing clientele. Once a marketer has converted the prospective client, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive intruders.
Our 2 levels of Marketing: Strategic Marketing: to determine how we can compete against our competitors in this market place. In particular, we aim at generating a competitive advantage relative to our competitors. Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations.
Objectives: • Maintain demand for well-known oil products • Introduce new market • Increase demand for well-known products. Market Research & Development: Our team works continuously in the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. We have the track of what is happening in the market, the trends, the competitors, how consumers talk about the products in the market, which needs are important and if the needs are being satisfied by current products or not. Once our research is complete we use it to determine how we could market our specific product by the help of the following:
Market Information (making known the prices of the different commodities in the market, the supply and the demand), Market Segmentation (division of the market or population into subgroups with similar motivations) & Market Trend (upward or downward movements of a market, during a period of time).
Best Wishes, Mr Tobi Ijishakin President/CEO
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